Greenville Ventures is an e-commerce seller based in Kennett Square, PA.
In September 2020, Greenville Ventures ran into some trouble managing a large-scale marketing blitz for one of its websites. Though the team was constantly reviewing data in an attempt to make the best decisions possible, a handful of minor errors led to more than 6000 unexpected backorders – a major customer service headache that ultimately impacted both the length and success of the promotion.
These errors were largely the result of marketers having to work across three systems simultaneously: the backend of the ad platform, the backend of the warehouse management system (WMS), and the backend of the web interface (Shopify). With daily ad budgets often in excess of $100,000 and more than 150 unique SKUs, the Greenville team was overburdened with numbers, manual calculations, and a whole lot of moving parts.
As an IT company that designs scalable solutions for fast-growing companies, Qnectus worked with Greenville to do the following: